postales de café | marsella 57

creative direction + spatial reinterpretation

A conceptual refresh of an existing café located at Marsella 57, in Mexico City’s Juárez district, an area defined by its mix of boutique retail, cultural activity, and a constant flow of tourism. The intervention responds to the need for the space to evolve alongside its surroundings while remaining grounded in its original identity.

Rather than proposing a complete transformation, the project focuses on reinterpreting the existing space through subtle design decisions that enhance its atmosphere, presence, and relevance. The aim is to create a renewed environment that feels aligned with the energy of the neighborhood, while preserving the essence of the place.

postales de café | marsella 57